OUR MISSION, VISION AND UNIQUENESS

At Apricot, we aim to create and provide healthy and effective skin care products that are designed to treat, rejuvenate, and improve the skin and enhance our customer’s looks, as well as improve the overall lifestyles of our customers by helping them look beautiful and regaining their confidence.

At Apricot Cosmetics, we ensure the complete satisfaction and well-being of our clients, manufacturing high-performance cosmetics and promoting innovation, maximum efficiency, competitiveness and social responsibility. We aim to be recognized by always trying to reach a compromise between one’s beauty and well-being.

Our vision is to be the most influential skincare brand in Africa and beyond as we head towards setting the pace for the skincare beauty industry in Africa. As an aspiring leader in the beauty industry, our guiding vision is the creation of skin care products that offer original results and quality of life to our customers.

♦ Through consistent innovation that is aimed at developing advanced skin care products based on active ingredients.

♦ Through professionally developing and enriching human resources, by offering know- how and practical experience to cosmeticians.

So, what makes Apricot stand out? Why is it so different from other skin care and cosmetic companies?

Apricot Cosmetic products are easily accessible, natural skincare range that is specifically designed for a contemporary lifestyle.

WHY IS OUR COSMETIC COMPAY ACCESSIBLE?

At Apricot Cosmetics, it is our belief is that no one should compromise when it comes to skin care and beauty, so we have created a super brand quality beauty and skincare system that everybody can afford, irrespective of the class. We see to it that our customers pay primarily for the product they are buying and not for costly promotions and packaging.

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